There are tons of ways to market a business online, from blogging and SEO to social platforms. But there are also many offline strategies that can be effective. Check out tips from members of the online small business community for leveraging both online and offline marketing below. Leverage Your Local Community for Business Success Whether…
The COVID-19 pandemic presented immense challenges for small businesses. So, it’s unsurprising that many small business grant programs launched during this time. But as many businesses continue to struggle, several programs are still offering funds. Read about several pandemic-era programs that are still assisting small businesses in the list below. Main Street America Backing Small…
Bolstered by support from 16 state and district attorneys general, the Justice Department launched a civil antitrust lawsuit against Apple Inc. The lawsuit accuses the technology behemoth of engaging in monopolistic practices within the smartphone market, an action that purportedly stifles competition and innovation and results in heightened costs for developers, businesses, and consumers alike.…
Mobile marketing statistics offer invaluable insights for crafting impactful mobile marketing strategies in the rapidly evolving digital landscape. With over 67 comprehensive mobile marketing statistics, this guide provides insights into the power of mobile advertising. The importance of these statistics cannot be overstated, as they offer a clear look at the most important mobile marketing…
Craigslist has long been the go-to platform for buying, selling, and exploring services online. Its simple layout and straightforward approach have made it a household name in the world of classified ads. But as the digital landscape evolves, so do our options, and sites like Craigslist abound. There are now numerous websites offering similar, if…
I spend a lot of my time these days helping business owners buy and sell companies. Buyers and sellers are almost always not prepared for the process. For sellers, they are surprised when buyers call “their baby (the company) ugly”. They also many times overvalue what their company is worth. For buyers, they are surprised…
In professional environments, possessing a commercial fire extinguisher isn’t just a safety measure; it’s a crucial asset for safeguarding lives and assets. This importance is underscored by OSHA’s mandate that employers must equip their premises with portable fire extinguishers to tackle early-stage fires. Such proactive measures can mean the difference between a minor incident and…
It’s not just TikTok that could be in jeopardy due to the highly contentious proposed bill, which could see the much-loved video-sharing platform banned in the United States. Facebook could be, too, at least if Donald Trump has his way. Reiterating his opposition to Congressional efforts to ban TikTok, the former president argues that Facebook…
Artificial intelligence (AI) is now or will become part of every business workflow; this includes Marketing. Strategic Marketing West 2024 will highlight AI and its use in marketing to give you a heads-up on how you can use it. Optimizing your marketing with AI involves leveraging machine learning and data analytics to enhance customer engagement…
From AI to 5G, today’s businesses have access to more technology than ever before. So, how can you tell what tools and innovations are worth your time? Check out insights from members of the online small business community below. Learn How to Edit YouTube Videos Whether you want to launch an entire business on YouTube…