Do you know what holiday charitable events and causes your small retail store will be participating in this season? Your big competitors do. In July, MediaPost reported that national retailers including Macy’s, Kohl’s and Men’s Wearhouse were already launching cause-related holiday marketing campaigns. Macy’s offered a shopping pass for $5 that gave shoppers discounts in stores…
Ask any small business owner and nine times out of ten you’ll hear, ”If you want something done right, you’ll have to do it yourself.” This is an accepted mantra among many, and at times, it’s true. When you have a lean staff and limited resources and talent, sometimes you just have to roll up…
The mesmerizing world of dance beckons not only those who wish to perform but also those who desire to impart this art form to others. The commitment and dedication behind each pirouette and shuffle tell a tale of love for dance, perseverance, and discipline. If you’re always dreamed of teaching dance lessons in your own studio,…
In the world of business, the shoes you choose matter. From a pitch meeting to an evening gala, dress shoes for women offer more than just style – they echo confidence, sophistication, and professionalism. But why is the perfect pair so essential, especially for entrepreneurs, freelancers, and small business owners? Let’s look at the world…
In today’s fast-paced e-commerce landscape, small businesses often find themselves stretched thin, managing multiple tasks simultaneously. One of the most critical yet time-consuming activities involves optimizing product pages to drive more traffic and sales. Recognizing this challenge, Semrush, a leading online visibility management platform, has introduced its Ecommerce Booster app, a tailored solution that promises…
The holidays are upon us, and if you haven’t implemented social media into your holiday marketing strategy, it’s not too late! I’d like to share how you can continue building your online community using social media for various promotions, sales, and specials, this holiday season. According to the Social Media Holiday Purchases graphic (PDF version also available) by…
Even though you’re a small business, an overwhelming number of marketing opportunities probably come your way weekly, if you really pay attention. Think of the ads you could buy in the local newspaper, community magazines and in the program for your daughter’s upcoming recital. There’s also affordable access to local radio and television stations, especially…
The Internet is a volatile place, with new platforms launching more frequently than most of us do laundry and a constant shifting in the ways that users use the Web. Small business marketers are playing a constant game of catch-up as the online world marches steadily onward. It’s a game that can be very easy to…
What’s the difference between the confident entrepreneurs who lead growing businesses and owners who can’t get out of survival mode? It all comes down to this: All successful businesses have a clear marketing strategy that makes everything they do more effective. Unfortunately, many busy small business owners get so caught up in tactical daily marketing…
Fiverr International Ltd. has a new series of major product releases by setting its sights on reshaping how businesses and freelancers connect in a rapidly evolving gig economy. Fiverr’s latest offerings respond to a mounting need for nimble business solutions as companies increasingly seek freelance talent. The announcement follows the recent launch of Fiverr Enterprise…