It’s easy to think that naming a new product, service, or business simply involves brainstorming ideas, testing the ideas out on some people, and choosing a name. But to do it right, it’s more involved than that. Here are three things to keep in mind when naming new products or services. 1. Does it quickly…
Isabel Casillas Guzman, the head of the U.S. Small Business Administration (SBA), has announced the launch of a new digital resource called the Investing in America Small Business Hub. This online platform is the first of its kind and is designed to help small business owners take advantage of federal funding available under the Investing…
Why sell a house with a 3% mortgage to buy a new one with a 7% mortgage? That wouldn’t make sense. And new home builders apparently know it. For four months, builder confidence in the new home market was on a steady upswing, according to data from the National Association of Home Builders. But in…
The IRS recently issued a warning to tax professionals and businesses about a rise in spearphishing attacks aimed at stealing sensitive information. This alert is part of the IRS’s annual “Dirty Dozen” campaign, which highlights the top twelve scams targeting taxpayers and tax advisors each year. Spearphishing is a type of email scam where criminals…
Sales professionals thrive on the thrill of closing deals, and what better incentive than a well-structured commission? In this article, we’ll explore the intricacies of sales commission rates across various industries. From the adrenaline-fueled world of advertising to the data-driven tech sector, we’ll dissect the numbers, uncover trends, and equip you with insights to navigate…
With the tax filing deadline at 11:59 tonight, the Internal Revenue Service (IRS) is reminding taxpayers that they can quickly secure an extension to file their tax returns using the IRS Free File service on IRS.gov. This extension provides an additional six months, extending the deadline to October 15. However, the IRS points out that…
Retail is never ever going to be the same. The practices that allowed retailers to achieve success in the past will not work alone in the future. Plus since post-Covid, consumers’ behavior is changing exponentially and accelerating. On The Small Business Radio Show this week, I talked with Gary Hawkins, who has been described as…
Amazon has announced that it will remove its cashierless system from grocery stores and will not feature the technology in new stores. The move provides lessons to other companies, particularly retailers, about consumer demands. While shoppers generally want speed and convenience, technology that replaces traditional elements of shopping and makes them feel alienated or even…
AI is revolutionizing marketing by offering powerful tools to analyze consumer behavior and personalize experiences. By harnessing AI’s predictive capabilities, marketers can anticipate customer needs, delivering tailored content and offers in real time. Strategic Marketing West 2024 will showcase how AI will improve your marketing so you can better understand your customers. AI-driven chatbots facilitate…
There are so many online platforms and digital marketing tools that can benefit today’s businesses. To make the best possible choices for your business, it helps to learn from those with even more experience. Members of the online small business community are well-versed in the most popular platforms and tools of 2024. Read on for…