The business software market continues to soar with both small and mid-sized organizations clamoring to find all-in-one software solutions that satisfy a variety of business needs. Missing from the market, however, was a low-code solution that allows business users and IT professionals to build end-to-end processes. Until now, that is. With the March 3 launch…
Over fifteen years ago I hosted a weekly radio show here in Atlanta called Technology for Business Sake. One of my earliest guests was Aaron Levie, co-founder and CEO of this online storage company Box.com. I remember having a fun conversation with him as we talked about a number of things, from entrepreneurship to…
Non-Fungible Tokens (NFT) are taking the digital world by storm allowing the trade of a digital asset that could be digital pictures, memes, video clips, and even NFT games. NFT games come with a play-to-earn model which provides players opportunities to earn money as they play. In addition, gamers can monetize their playing time by…
The goal of email marketing is to create loyal customers. That’s important when you understand that it costs a lot more to attract new clients than keep old ones. Start from scratch and learn about building an email list by reading what’s below. Why Email List Building is So Important Collecting email addresses means more…
As a white Jewish guy growing up in middle class America, I always thought I was born on second base. I had the opportunity to go to college where my parents paid half of the tuition and I was able to borrow the rest. With an elite education, opportunities were presented to me in the…
There’s a story behind the start of every business, and many entrepreneurs write books to share their own. Whether it’s a motivating story of overcoming challenges, an inspiring story of passion or a story full of practical lessons and advice, an entrepreneur’s first book can be used to help them grow their business. To share…
One week before Russia launched its invasion of Ukraine, the Cybersecurity and Infrastructure Security Agency (CISA) issued a rare cyber “Shields Up” warning. The CISA said there are no specific or credible cyber threats to the U.S. homeland at this time. However, it also goes on to say, “Every organization—large and small—must be prepared to…
There is some good news for small businesses in Massachusetts as the Baker-Polito Administration announce a new $75 million grant program. Massachusetts Small Businesses Entitles to $75 Million COVID Relief Fund The new funds are part of the $4 billion American Rescue Plan and will support small businesses impacted by the Covid-19 pandemic. The new…
Cookieless tracking, also known as anonymized tracking, is gaining traction is today’s increasingly privacy-focused marketing environment. It refers to the process of capturing information about visits to a website without the need to store user-identifiable data. The cookieless tracking trend is being labeled as a ‘must have’ component for every business marketing strategy. Cookieless Tracking…
If you are an entrepreneur, small business owner, or just on your with your startup, New York City Small Business Expo 2022 is where you want to be. At this event you will learn by attending workshop from industry leaders, expand your network, market your business, and meet vendors to help your business grow. You…