Non-Fungible Tokens (NFT) are digital assets such as collectibles, gaming, art, and virtual assets that are exchanged over blockchain platforms such as Ethereum, OpenSea, Rarible, Axie Marketplace, or NBA Top Shot Marketplace and come with their digital signature that designate ownership of the asset. Thanks to the growing popularity of NFTs creators, businesses, and celebrities…
Food truck finders are apps and websites that list the location of various food trucks to make them easy for customers to find. These companies essentially offer marketing opportunities, while also improving the food truck experience for customers. If you’re ready to get listed, here are some things to know. Is there an App to…
Back in “the day” members of sales teams visited businesses without first making an appointment. These visits were “cold calling.” Today, a cold email campaign is part of doing business. If you do it right, with a great cold emailing tool, the result may quickly go from cold to warm. What are Cold Emails? Businesses…
I have worked with a lot of family businesses over the past 20 years and the dynamics they face fascinate me. While everyone is not quite like the Roy family on the hit TV show “Succession”, there are unique issues that every family faces. On The Small Business Radio Show this week, I talk about…
Anybody who has checked out this weekly series probably knows I have a kind of infatuation with voice technology and conversational AI. I really look forward to the day where I can use natural language instead of typing, clicking and swiping for more of my interactions. Which is why I’m always on the lookout for…
Today, home services provider Thumbtack released their latest Economic Sentiment Survey report, revealing that many home services professionals are raising their prices due to the current economic climate. Home Service Pro Businesses Forced to Raise Prices Due to Inflation The report was a survey of the professionals who offer their home services via Thumbtack, with…
Choosing the right software-as-a-service (SaaS) product is like choosing a new car or buying a new house — you want to make sure that it’s high quality and meets all your wants and needs. However, if you’re not used to shopping for software, it can be hard to know how to choose the best option…
Memorial Day is a national holiday to mourn and recognize America’s veterans who have died while serving in the United States armed forces. The day is observed on the last Monday of May and is marked with parades, services, a moment of silence, or visits to cemeteries and memorials. It is a day where we remember…
Having a solid social media strategy will ensure your ability to reach your audience in an ecosystem that increasingly relies on social platforms. The Social Media Strategies Summit virtual conference will have sessions on everything from Best Practices for Creating Engaging TikTok Content to How to Navigate An Organic vs. Paid Digital Strategy. And they come…
The exact marketing strategy you employ for your business is likely to vary based on your industry. In fact, there are some concepts that only apply to certain types of businesses. And others can be changed or altered to fit different types of businesses. Here are tips for tailoring your marketing strategy to your industry…