Hosting a trivia night at your bar is one of the best ways to attract customers to your establishment and create a fun social activity for your area. There is a lot of flexibility with how you structure the event, and you can make it a recurring event to make it more successful. We’ll go…
The U.S. Small Business Administration (SBA) has announced the launch of Journey 6, an eLearning platform geared towards providing women-owned small businesses resources to compete and succeed for federal government contracts. SBA Launch of Journey 6 for Women Owners and Federal Contracts Journey 6 is part of SBA’s bid to help improve the competitiveness of…
Thanks to its viral content, TikTok is a rage in social media today. Young content creators are fueling much of its success. And one feature that seems to have turned the TikTok app into an overnight sensation is the duet videos feature. What is a Duet on TikTok? Simply put, the duet feature allows users…
Just because you run a retail store, doesn’t mean that you’re in the retail business. In fact, I’d say that almost all businesses can learn a lot from some retail marketing. And, in The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution by Joel Bines you’re going to…
The solar farm industry set new records for capacity in 2021. Solar farms were growing faster than other sources of energy, including wind farms and natural gas projects. In 2020, the solar industry was the number one type of new utility. The cost of installing solar panels has been steadily decreasing, as technology catches up…
You can get a credit card for your business that doesn’t require a personal guarantee. You’ll need to provide your personal credit score as part of the business credit card application. Credit card issuers for the no personal guarantee requirement type of card can only go after your business if you default. As a small…
California is home to millions of businesses – many of which are small and could use some extra support. Luckily, the state, local governments, and nonprofits offer small business grants for various purposes. Here are several current small business grant programs in California. California Dream Fund The California Dream Fund is a $35 million program…
Amazon recently announced their earnings for the last quarter of 2021 and it sent their stock price up over 13% the next day. A few of the things that caught my attention included: Net sales increased 9% to $137.4 billion in the fourth quarter, compared with $125.6 billion in fourth quarter 2020 Net income increased to…
The “Great Resignation” has forced many businesses to contend with understaffed teams, demanding customers and discouraged employees. This environment of overwork and reduced morale can naturally have a negative effect on a team’s productivity. To keep productivity high, even while experiencing a staff shortage, you’ll need to be intentional about your work. To help set…
Digital marketing is a continuously changing and perplexing jumble of approaches. Through it, social media marketing, video marketing, and mobile marketing have grown in popularity over the decade. However, a successful marketing method has been around for a considerable duration and perhaps produces better results: Search Engine Optimization (SEO). SEO, like the digital marketing industry…