The overwhelming popularity of social media channels like Facebook, Instagram, Snapchat and YouTube has created an entirely new category of celebrity: the social media influencer. Everyday, more personalities are monetizing their social media followings and turning their online presences into full-time jobs. But just how do social media influencers make money? What is an Influencer?…
Virtual events are replacing in-person events in many industries. From virtual happy hours with employees to full industry conferences, online events allow businesses to reach people around the world. If you’re looking to host more events for your small business, here are some ways to leverage virtual venues. What is a Virtual Event? A virtual…
Helen Keller once described the most pathetic person in the world as someone “who has sight, but has no vision.” It’s not enough to know what your small business does, you have to have a vision of what you can achieve in order to meet that potential. Identifying that potential becomes possible by designing a…
With a little under half the US labor force working from home during 2021, it certainly seems like remote working has become a big a part of our ‘new normal’. As the infographic compiled by TrackTime24 below shows, most work-from-home (WFH) employees report being happy with the situation. However, it has caused many employers to have…
A study by PWC predicts that global cashless payment volumes will double from 2020 to 2025, to almost 1.9 trillion transactions, and will almost triple by 2030, due to the changes brought by the COVID pandemic. We’re going to continue to see these effects from the pandemic ripple throughout the next few years. This week…
TikTok, the video focused social networking service, has released a 2021 Holiday Guide for Business. The guide was launched on November 16, just ahead of the holiday season in the US, which runs from late November to early January. TikTok 2021 Holiday Guide for Business For many small businesses, the holiday period has a significant…
Apple recently launched their new Apple Business Essentials service which incorporates device management, 24/7 support and iCloud storage. The service is currently available in beta and will include multiple flexible subscription plans aimed at small businesses with up to 500 employees. There is also an accompanying Apple Business Essentials app which allows employees to install…
Converting visitors into leads is exactly what businesses want. But it’s no walk in the park. One proven way to drive sign-ups is by creating calls to action or CTA. There are many effective calls to action examples that can boost conversion rates. Examples of Call to Action There are various call to action examples…
The 12th annual Small Business Saturday is just a week away falling on November 27, 2021. The annual holiday shopping event puts small businesses across America front and center to celebrate the contribution of small businesses towards local economies and job creation. Sandwiched between Black Friday and Cyber Monday Small Business Saturday takes place on…
A new report by Biz2Credit reveals that among small businesses who took Paycheck Protection Program (PPP) loans those in finance and retail had done well in recovering from the effects of the pandemic. According to Biz2Credit Recovery Ranking for 2021 report businesses engaged in finance, retail, and real estate lead businesses in recovery showing a recovery…